Carlo Cracco wins Galleria Vittorio Emanuele location

Italian signature chef to open new Milan eatery.

Carlo Cracco, celebrity chef of television programmes and restaurants, has won the tender for the three-storey location in Galleria Vittorio Emanuele II in the heart of Milan.

On the ground floor he will open a bistro, on the second a restaurant and on the third a space for high-class events such as fashion shows, exhibitions and concerts. The bistro will be open seven days a week throughout the day and the restaurant every day for lunch and dinner.

One of the city's requirements for choosing the gallery's new tenants (another contract is to be assigned shortly) is that they should enhance the prestige of the gallery and keep business flowing from morning to late evening.

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The restoration of the Cracco's new location will be in an up-market design in line with the gallery's style. The annual rent for this prestigious location is €1,090,000.

Cracco already operates a less glitzy but trendy operation Carlo e Camilla in Segheria in Navigli.

He has also just launched a new scheme in Milan called “Cena sospesa”. Restaurants joining the scheme (there are 30 so far) will invite their clients to donate a sum, collected in a special envelope, to give to the Milan branch of Caritas which will then provide a €10 voucher for the needy either to spend in a restaurant or in 4,000 other food outlets around the city. The scheme will run form the beginning of August to the end of November.