Early start for Milan sales

Now to include weekend

Winter sales in fashion shops in Milan and the rest of Lombardy will start on Friday 3 January.

Origanally scheduled to run from Monday 5 January, the new timetable includes a first weekend for those unable to dedicate time to “shop till they drop” on weekdays.

Regional councillor for trade Mauro Parolini told media that the decision was taken after protests by shopkeepers, worried about the economic outlook and anxious to give shoppers that extra weekend at the start of sales, when the best bargains can still be found.

Since the legal duration of winter sales is 60 days, this puts the end of Lombardy sales this season at Tuesday 3 March.

Consumers’ association Altroconsumo warns against being too careless when the long-awaited sales start. Check that the prices really have been reduced, that the goods are not damaged, and always try clothing on in the shop, they counsel. Make a note of the shop’s rules for exchanging the goods, as exchange can be at the shopkeeper’s discretion. And since the thermal paper used in many shop tills can fade long before the guarantee period of two years has expired, they advise shoppers to make a photocopy at once to keep the scontrino safe.

Meanwhile, many of the covered markets in Milan’s boroughs have already started a campaign of “super-savers” for food products. Up to Sunday 4 January, stallholders taking part in the scheme are offering prices cut by up to 35 per cent.

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