Message from space for Expo Milan

Samantha Cristoforetti sends video message

The countdown to the opening of the Expo Milano 2015 has begun, and today Samantha Cristoforetti - European Space Agency (ESA) astronaut , Italian Air Force Capitan, and flight engineer for the second six-month mission on the International Space Station of the Italian Space Agency (ASI) - twitted from space a very special video in English (below) for Short Food Movie – Feed Your Mind, Film Your Planet, the global project promoted by the Fondazione Cinema per Roma and by the Centro Sperimentale di Cinematografia, selected by Expo Milano 2015 to promote the event around the world.

“Meals are a very special moment in our days, because it’s amazing to be able to sit at a table with the entire world. You too can tell us why food is special to you… and help tell a global story, now a space story too”, said the Italian astronaut in her message recorded with the support of the European and the Italian Space Agencies and the Italian Air Force. Besides disclosing the “dish of the day” at the International Space Station – brown rice with saffron, mushrooms, and chicken - Captain Cristoforetti invited the online users to join the Short Food Movie project sending a short video on the 2015 Expo themes: “Feeding the Planet, Energy for Life”.

Short Food Movie is both an international video contest and an artistic project. Its goal is to create social awareness on the issues explored by the Universal Exhibition using new technologies and social medias. The call is open both to professional directors and amateurs, who can take part in this planetary event uploading a short film (30 to 60 seconds long) on the multilingual web platform. Among the 15 videos gaining more votes online, a jury will choose the best 3 short films and award their directors a trip to the Expo in Milan. Furthermore, two special prizes will be awarded to the videos in the “Food & Wellness” and in the “Zero Hunger Challenge” categories.

All the short films participating in the contest will also form a 600 sqm video installation located in Pavilion Zero during the world exhibition: a huge multicultural digital mosaic curated by artistic director Davide Rampello, creating a collective storytelling. Since June 2014, the project has already gathered videos from 45 countries around the world, among them interviews with actors, directors, and Michelin starred chefs such as Valeria Golino, Olivier Assayas, and Heinz Beck.

To join Short Food Movie, videos must be uploaded online by and no later than 10 March. They can be shot with any device (video cameras, smartphones, tablets etc.) and in any format (AVI, MPG, MPEG, MOV, MP4, WMV). For further information see rules and regulations on the project website.

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