Milan to welcome some 15,000 visitors.
As the city’s 2017 fashion week – from 22-27 February – brings thousands of buyers, journalists, stars, models and testimonials to Milan, there is no sign yet of an end to the taxi drivers’ strike which seems set to turn participation into an obstacle race.
The programme includes some 70 fashion shows, 88 presentations, exhibitions, cocktail receptions and selfie parties. The star-studded cast includes Giorgio Armani, Gucci, Vionnet, Fay, Alberta Ferretti, Fendi, Prada, Versace, Blumarine, Salvatore Ferragamo, Ermanno Scervino and Sportmax for a total of 174 collections.
New entries this year include Annakiki, Calcaterra, Angel Chen and Xu Zhi, and above all Vionnet, moving from the Paris to Milan catwalks. Philipp Plain, on the other hand, has moved to New York, while Ports 1961 has preferred London.
Among this year’s all-time firsts will be a combined, unisex fashion show by Gucci and Bottega Veneta in the new location in the former Caproni aircraft factory in Via Mecenate.
Santo Versace, president of Smile Italia foundation, will auction off invitations to some of the most important shows, from Trussardi to Ferragamo, from Moschino to Antonio Marras. The proceeds will be devolved to the foundation’s humanitarian causes, mainly to research and cure of malformation in children.
Among the new spaces offered by Milan city hall are the Cavallerizze hall at the Museum of Science and Technology, while the familiar Sala delle Cariatidi in the royal palace will as usual be one of the central locations. The Fashion Hub Market in the Unicredit pavilion will again be dedicated to 15 emerging new designers, also hosting a photo exhibition by Maurizio Galimberti.