Milan steps up campaign against betting machines

City hall re-launches NoSlot programme.

Milan’s municipal administration is making a renewed effort to combat the spread of slot machines, with their attraction for the young and fragile and the danger of addiction.

The city is launching a campaign of 2,000 display advertisements, 2,000 flyers and 500 posters in libraries, administration offices and seniors’ associations.

A further element in the campaign is a series of videos portraying the victims of addiction, who are freed with the final slogan “Milan says no – Milano NoSlot!” (Video poker and similar games are known in Italian as slot, from the English “slot-machine”.)

The NoSlot campaign centres on the images of two women and two men of various ages, gradually disfigured by the wheels of a slot machine – the faces of the cancelled identity of those falling into the trap.

Milan has already introduced measures to combat the addiction. In addition to the telephone helpline 335 1252774, the city has also opened a NoSlot website, which offers a helpful app for smart phones, and a Facebook page. Milan is a member of the network of some 30 Lombardy associations to combat the craze.

The police also constantly check that bars, coffee bars, gaming halls and snack bars respect the regulations designed to keep temptation out of the way of the young, the elderly and the poor.