Oxfam launches “coffee4change” appeal

Donations to support Oxfam coffee farmers.

World-famous NGO Oxfam has launched a new appeal in the Coffee Cluster of Expo Milan 2015, based on the Italian tradition of “suspended coffee”, in which the customer pays for his or her coffee and also for another cup for a future customer in need.

Launched on International Coffee Day and lasting until the end of this month, when Expo closes, the proceeds will go to Oxfam coffee programs in Haiti, Honduras, Timor-Leste, Papua New Guinea and Uganda, which need €1.2 million to run and expand.

You don’t need to visit Expo to donate: contributions can also be made on the Coffe4Change website. A single cup of virtual, “suspended” coffee will buy enough seeds to sustain a farmer for a season. Ten cups will buy tools to plough the land, 25 will fund tools and training, and 50 will cover training and assistance for women selling their products on the market.

Alongside the appeal, Expo’s Coffee Cluster is hosting an exhibition by Brazilian photographer Sebastião Salgado on coffee farming in 10 countries around the world: Brazil, India, Indonesia, Ethiopia, Guatemala, Colombia, China, Costa Rica, El Salvador and Tanzania.

And Swiss multinational Nestlé has announced on Expo Coffee Day it will invest 350 million Swiss francs in a project to increase global coffee production on a sustainable basis and with full respect for the environment.

The plan will fund 220 million high-yield and disease-resistant coffee plants by 2020 through public and private partnerships, as well as training for 10,000 farmers each year. Some 250 agronomists are already working with coffee producers to improve the their crop on a sustainable basis as part of the plan.