VeryBello website for Expo

Over 1,000 cultural events

Italy’s ministry of culture has launched a new website, verybello.it, offering hundreds of cultural appointments around the country to celebrate Milan’s Expo 2015, and to encourage the millions of visitors expected at the exposition to see more of Italy while they are here.

Richly illustrated with pictures and videos, site aims to cover all the events running during Expo’s six-month life, from exhibitions to concerts, jazz, dance and theatre, festivals, book launches, traditional festivals, movies, kids’ activities and tourist itineraries. Searches are possible for the same day’s events, as well as those for the following day, for the upcoming weekend or for the next seven days, as well as by the city or town. A helpful Google map helps tourists to find the exact location.

Verybello is available for both computers and mobile devices. Although the experimental “beta version” is on line for the moment only in Italian, the site will be available in English from 7 February, to be followed shortly by Russian, Chinese, Spanish, Portuguese, German and French, promised culture minister Dario Franceschini. It will be promoted abroad to help stimulate more tourists and business visitors.

Reception for the new site over the past weekend was mixed, with thousands of tweets praising and criticising the initiative. But Francheschini pointed out that the experimental version had been published early precisely in order to collect criticism and suggestions, which are being analysed and should help fine-tune the website for the definitive version.

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