Special shopping festival on the eve of Milan Fashion Week
Launched in 2009, the celeb event dedicated to shopping and trends comes to Italy’s fashion capital again for the sixth time on Tuesday 16 September to boost the city’s economy and help start youngsters into the rag trade.
On the eve of Milan Fashion Week, which will start on Wednesday 17 September, the festival will involve scores of boutiques in the fashion zone around Via Montenapoleone and Via Manzoni, covering the Brera and Corso Como areas. Participating shops will be open until midnight offering special displays, celebrity appearances, DJ sets and cocktail parties.
Many partner outlets will be offering limited edition products with the turnover dedicated to worthy causes, including Milan city hall’s programmes for work training for an entry into the world of fashion for disadvantages young people.
In an interview with Wired magazine, city councillor responsible for work and economy Cristina Tajani said: “Thanks to the donations from VFNO and the ongoing cooperation with [Vogue and Wired publishers] Condé Nast, this year we’ll be able to create study-work scholarships for disadvantaged kids to help them with a little economic support to create a professional profile they can use at once on the labour market.”
Over the past year, she added, over 50 courses were followed by nearly 800 youngsters in the city’s San Giusto and Fleming community centres, leading to 269 apprenticeships and 110 hirings. A detailed programme of all the partner shops participating in VFNO and the special events they are planning is available on the VFNO website.