With launch of new model.
The historic Alfa Romeo museum in Arese will reopen to the public on Wednesday 24 June after four years of closure, and the occasion will be marked by the presentation of a new member of the Fiat family, the Giulia 2015.
FCA (Fiat Chrysler Automobiles, the new name for the holding created in 2014) has maintained tight secrecy on details of the new car. Even the name was secret until CEO Sergio Marchionne let slip that he would like the name Giulia 2015, which harks back to the successful model launched in the 1960s.
The date also marks the 105th birthday of the world-famous Alfa Romeo brand, absorbed by the Fiat group in 1986.
The six-storey museum is housed on the site where vehicles were produced until 2003. Before its closure, caused by negotiations with the ministry of culture over the future use of the site, it displayed 110 vehicles, 25 vehicle engines and 15 aircraft engines. These included at least one example of every vehicle assembled under the Alfa Romeo brand, including production, competition and prototype models and concept cars, 60 per cent of which are totally functioning, many of them one-off, unique models.
The company has kept secret the improvements made during the forced closure.