Sales in Milan will be boosted on Wednesday 11 July by an all-night shopping spree. Not only will shops remain open until 02.00 but there will also be street music, fashion shows and entertainment for children. There will be events in Via Dante, Corso Vittorio Emanuele, Via Borsieri, Corso Como, Via Solferino, Via Marghera, Via Belfiore and Via Paolo Sarpi. However in the really chic shopping area of Il Quadrilatero only Armani in Via Manzoni has announced that it will stay open for the night-time shopping.

During the first weekend of the sales turnover was up 3.5 per cent over the same period last year according to shop owners in the Corso Buenos Aires area. Long queues formed outside stores in Montenapoleone where discounts went from 30-50 per cent. Over the weekend, when the Milanese usually leave town, many clients in the more expensive areas were bargain hunters from Russia, Japan and the Middle East.

Sales, which will continue until the beginning of September, are regulated by a strict code of practice concerning payment, discounts and returned goods. Any complaints can be referred to a toll-free number 800406810 from Monday to Friday, 09.00-17.00.

According to the retail trading association, Unione del Commercio, spending on sales in Milan amounts to