Milan’s ATM offers new service.
Travellers on Milan’s public transport networks can now buy their ticket by phone – and it doesn’t even need to be “smart”.
Starting this week, riders on Milan buses, trams and metro trains can buy their ticket simply by sending an SMS reading “ATM” to the number 48444 before boarding. No particular app needs to be installed on the phone – although there is an ATM app with more extended functions – and no credit card details are required: the cost of the ticket (and the SMS) will simply be subtracted from the phone’s credit or added to the phone bill.
Transport authority ATM will reply at once with an SMS which is the “ticket”, already “stamped” and valid for 90 minutes. On surface transport, it is enough to show the automated reply SMS to the ticket inspector.
Travellers on the metro also need to print a ticket, using the dedicated “SMS ticketing” option on an automatic ticket machines and entering the “PNR” code included in ATM’s reply SMS. ATM reminds travellers to keep both the reply SMS and, if on the metro, the printed ticket until the end of the ride, to show inspectors.
The service is valid for all clients of TIM, Vodafone, Wind and 3 Italia, who have agreed a contract with ATM.
At present, the service is available only for the standard €1.50 ticket covering the central fare zone. In time for the opening of Expo 2015, a second version will be operative for the €2.50 ticket to or from Rho Fiera station, valid for 105 minutes.
For more advanced services such as local points of interest, waiting times for buses and trams, a journey planner, multiple tickets for groups and much more, there is a free ATM app for iOS, Android and Windows phones – in Italian or English. A detailed description of the app and download links are available on the ATM website.