Digital visits to 15 Milan museums now online

Google: “Milan is for art lovers”.

Fifteen of Milan’s most prestigious museums are now available to the whole world for interactive visits and tours, including close-up views of the artworks, at the click of a mouse.

With the sponsorship of Milan city hall, the Google Arts & Culture archive now offers free access to the civic Gallery of Modern Art, the Sforza Castle, Casa Museo Boschi Di Stefano, Sormani Library, MUDEC Museum of Cultures, the Natural History Museum, Museo del Novecento, Hangar Bicocca, the Ambrosiana Library, Associazione Viafarini – Fabbrica del Vapore, Quadrilatero della Bellezza – Gruppo MilanoCard, That’s Contemporary, Ca’ Granda – Ospedale Maggiore Policlinico, Casa Museo Poldi Pezzoli and Rainlab.

Visitors can the roam the rooms, staircases and corridors of the exhibits in virtual reality, looking around in all directions and swinging up and down, and zooming in with the computer’s mouse to examine the paintings, sculptures and other objects on display.

The project contains some 2,700 images, over 300 of them photographed with Google’s newly developed Art Camera for high resolution close-ups. Examine the Pagan Goddess by Segantini at the Gallery of Modern Art, or the Diorama dei Necrofagi (pictured) at the Natural History Museum, and many, many more.

To mark the occasion, the project “Grow with Google Milano” is making the technology available to businesses and the public, with explanations of how to create a website, how to start up an e-business, how to use digital promotion tools and how to best use mobile devices. Entry is free from 09.00 to 18.00 until 7 October.

Experts will be on hand at the Palazzo Giureconsulti in Milan’s central Piazza dei Mercanti to help visitors draft a digital strategy, or to review and improve one already prepared. The Art Camera will be on display, as well as the Google Trolley used for filming the popular Street Views.