Games Week 2012 invades Milan

Milan’s second Games Week offers six different theme areas for videogamers from 9 to 11 November in the MiCo congress halls.
More than 20 stands will exhibit 90 products, 30 of which will be world firsts of videogames expected to hit the markets by the end of the year or in early 2013.  Some of these will be on sale at the fair.  A separate area called “Games Week Kids” will cater for enthusiasts from 6 to 10 years old.  The Games Week Show section will offer over 200 events during the three-day fair, ranging from dancing, body-painting, mascot parades, musical numbers and a cosplay competition culminating in the election of the best cosplayer in a ceremony conducted by GeorgiaCosplay, Italy’s most famous cosplayer and winner of the world title at the 2005 Nagoya summit.
Games Week Arena will feature individual or team contests at all levels from beginner to professional in popular games from the Activision, Electronic Arts, Microsoft and Nintendo stables.  The culture section will exhibit art, jewelry and accessories inspired by the videogames world, including workshops and meetings with the artists who created the exhibits.  And finally the Italian Game Developers Summit will include demos and presentations by Italian and international developers, including Bozhidar “Bave” Grozdanov abd Biser Parashkevov, Game Designer and Lead Artist respectively of Ubisoft Sofia, who will explain the development of the world-famous, story-driven game “Assassin’s Creed III: Liberation”.
Players keen to take part in the Arena contest events can sign up on the official website, where some games still have places available, while others are already in waiting list mode.
The organisers say a recent poll showed that 41 per cent of Italians between 16 and 64 play videogames.  Women are increasingly taking part in the field, now reaching 48 per cent of players, while 39 of parents say they often play video games together with their kids, so there will be no lack of interest in the three-day “week”.
The event is open each day from 09.30 to 19.30, and access is via Gate 2 in viale Egidardo or Gate 17 in piazzale Carlo Magno.  Parking is in piazzale Carlo Magno at €15 per day, and the congress halls are also covered by bus lines 48 and 78, or by metro line 1 to Amendola Fiera, where there will be a free shuttle service to the fair.

General Info