The 70th edition of Milan’s annual motorbike show got off to a roaring start at Rho fairground on 13 November with Superbike champion Max Biaggi, world motorcross champion Tony Cairoli and Italy’s women’s motocross championess Kiara Fontanesi.
The show, open to the public from 15-18 November, packs 1,046 brands from 35 countries into the 130,000 sq.m. of the six pavilions. Among the exhibitors introducing national and international firsts at the fair will be 129 taking part for the very first time. Visitors will find the special areas MotoLive, an 80,000 sq.m arena with performance riders and stuntmen, The Green Planet featuring hybrid and electric bikes, EICMA Custom for customising and personalisation enthusiasts, and the Safety and Tourism area, with exhibitions on two-wheeled tourism in total security and focussing on accessories, in collaboration with Motociclismo magazine.
And after last year’s successful experiment, the show will extend outwards to “contaminate” the city centre, where a “motoquartiere” will feature events, workshops, accessory shops and even restaurants reserved only for EICMA exhibitors and visitors.
The fair is open from 10.00 to 18.30 on Thursday and Sunday, and from 10.00 to 20.00 on Friday and Saturday. There is ample parking space for cars, as well as free parking for motorbikes. The fair is served by metro line 1, and Trenitalia’s Frecciarossa and Frecciabianca trains will make a special stop at Rho fair for visitors from out of town.
Full details of the events, times, prices and exhibitors are available on the EICMA website