Milan “arguably Italy’s most cosmopolitan city”.
The world’s largest travel guide publisher, Lonely Planet, has told its readers how City Life, the biggest shopping district in Italy, has been attracting crowds of enthusiastic shoppers since its opening last November.
The guide recounts the “ambitious” redevelopment of Milan's old fairgrounds into one of Europe’s biggest shopping centres. When complete in 2020, Lonely Planet reports, City Life will centre round “three exquisite towers each designed by different architects: Arata Isozaki and Andrea Maffei, Zaha Hadid and Daniel Libeskind”.
Reporter Stephanie Ong describes the district as “a decidedly modern retail experience”, expected to attract up to seven million shoppers per year.
Only last November, a survey conducted by a leading tourism consultancy described how Milan is seen as Italy’s top “shopping tourism” destination.