Milan hosts road safety campaign

Red Cross campaign against road accidents
 
The Milan branch of the Italian Red Cross and AXA insurance company are collaborating in a roadshow to educate young people to the dangers of driving under the influence of alcohol or drugs.
 
On Saturday 25 October, the event will be held from 14.00 till midnight in Piazza 25 April with a series of activities dedicated to education and prevention, including trying on special glasses which reproduce the optical effect of drunkenness. Kids can also play with educational apps available on tablets, and test their readiness with breath analysers.  They can also respond to a questionnaire on knowledge of the Highway Code and the effects of drink and drugs.
 
The roadshow has already visited seven piazzas and popular meeting places in the province, attracting the attention of over 800 young drivers.  It will continue to visit other locations throughout the city and the province, which suffers the second highest traffic accident rate in the country after Rome.
 
In 2012, Milan province suffered over 16,000 road accidents causing 129 deaths and over 21,000 injuries.  Almost 11,000 of these took place in the city itself, with 61 fatalities, and the rest in the outlying province.  Although the number of accidents appears to be dropping, the number of deaths has risen by 20 per cent.
 
The World Health Organisation recorded 1.2 million deaths from traffic accidents worldwide in 2013, and calculates that they will rise to fifth place among causes of death by the year 2030.  Of these, says the WHO, over 93 per cent are caused by distraction and or the effect of alcohol or drugs.

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