Milan's ATM learns to tweet

Milan’s public transport network ATM has activated a Twitter account to inform passengers of breakdowns, delays, strikes and other vital news.

The service was launched last Tuesday without public fanfare, and by the start of the second day it was already reporting 700 followers of the hashtag #atm_informa, available Monday to Friday from 07.00 to 20.00.

Newspapers reported an enthusiastic welcome for the vital service, but also that some die-hard Milanese jokers could not resist posting sarcastic tweets, such as “Is the 63 ever going to come?”, or “Sharp braking at Cordusio and everyone rolling around”, as well as the inevitable false alarms for “Mysterious package in the metro”.  ATM can also be seen replying directly to queries from passengers.

The Twitter account joins the network’s free smartphone app ATM Mobile, with an array of useful tasks like route planning, search for nearby bus-stops or stations, and city maps, as well as a version in English.  The page on the ATM website explaining the app also provides links to the app stores which carry it for downloading.

General Info

Website www.atm.it