Milan’s BIT tourism fair offers new destinations

Hundreds of destinations offered by 1,300 exhibitors.

Armenia, Costa Rica, Monaco, Oman, Namibia, Ethiopia, Guatemala and Tanzania are among the new entries at this year’s major tourism fair BIT, which every year since 1980 has attracted thousands of visitors to Milan.

For more than 30 years, BIT travel exhibition which opens on 10 February has promoted the meeting between decision makers, industry experts and carefully selected and profiled buyers from geographic areas with the highest rate of economic growth and from all sectors of the chain.

More than 1,300 exhibitors will tempt travellers this year with traditional and exotic destinations, and certainly not ignoring Italy, with its seascapes, mountain retreats, artistic and historical heritage and local fiestas. Last year’s edition attracted more than 50,000 visitors.

Thematic areas this year will include “A bit of taste” - an area devoted to wine and food tourism: an opportunity to discover Italy’s food and wine heritage across the country, from Lombardy to Sicily, and from Veneto to Tuscany, not to mention the islands.

Another dedicated section will be dedicated to wedding and honeymoon planning. 

The fair is open to the public only on the first day – Sunday 10 February – followed by two more days for professionals, when more than a hundred themed conventions and seminars will study the latest trends and requests from travelling clients.

The entrance to the MiCo trade fair is right outside the Portello metro station. Opening for the general public is from 09.30 to 18.00 on 10 February, tickets €5 online or €7 at the gate.