Following national investigation into scalping.
The Teatro alla Scala has announced it will experiment with tickets carrying the guest’s name, and refuse entry to anyone presenting anonymous tickets which have presumably been sold by touts.
La Scala will make a trial run with the system for conductor Riccardo Muti’s concerts with the Chicago Symphony Orchestra on 20 and 21 January. Guests arriving for the two concerts, with separate programmes for each evening, will be asked to identify themselves and exhibit the nominal tickets, said the opera house management this week.
“After having tried all legal resources,” said a statement, “ordering some of the main web sites to stop selling their tickets above the official price, the theatre will introduce control and verification measures for some of the more important events.”
The move comes in the wake of a nationwide outcry after recent rock and pop concerts – for example British “limestone rock” group Coldplay – were sold out in the space of half an hour, or some even before sale officially started. They then appeared on the grey market at wildly inflated prices.
But the “secondary ticketing” scandal, as it is called in Italy, is not restricted to pop: it has even hit La Scala itself in the past, with tickets snapped up by online box office agencies and promptly offered at several times the nominal price.
Now the Guardia di Finanza is carrying out enquiries.