Milan’s Women’s Fashion Week ready to roll

159 collections on view until 25 September.

Starting 20 September, this year’s edition of Women’s Fashion Week will present 63 catwalk shows, 94 presentations (plus another two by invitation only) and 20 diary events for a total of 159 collections, a calendar full of new departures.

As ever, the fashion hub will be in the futuristic Unicredit pavilion in Piazza Gae Aulenti in Milan’s new and fast growing luxury shopping zone. More presentations will take place in the Spazio Cavallerizze of the National Science and Technology Museum, in the prestigious Sala Cariatidi in the Palazzo Reale, and in the modern Fabbrica del Vapore exhibition space.

The Fashion Hub Market, a project in support of emerging brands, has now reached its fifth edition.  Organised by the national chamber of the fashion industry, it will this year host 14 Italian and foreign brands that will be showing their prêt-à-porter and accessories collections.

A highlight of this year’s MFW will be the first ever presentation of the Green Carpet Award in the Teatro alla Scala on 24 September. Five finalists were chosen among the hundreds of young designers who entered the competition last March, and one of these will be chosen as the most exciting emerging talent. The winner will be invited to take part in the February edition of the Fashion Week.

For those unable to make it to a catwalk or other event, there will be live streaming on the MFW website, as well as photos and videos on Twitter, Instagram (@cameramoda), Facebook, Snapchat and Pinterest.  Maxi-screens will carry presentations and other events live on Corso Vittorio Emanuele where it meets Piazza San Babila, and outside the Unicredit pavilion.

The website also carries the entire calendar of the week, with helpful maps to guide the visitor through the city centre.