182 collections on the runways.
The seven days of Milano Moda Donna will be opened for the first time by prime minister Matteo Renzi on Wednesday 24 February with a gala lunch in the city’s Palazzo Reale.
The seven-day event will see 73 runway shows, 90 presentations – nine of them by invitation – and another 13 events concluding with a world first on Monday 29 February: “A sustainable drink for a sustainable fashion”, when a year’s research into eco-sustainability in materials for clothing, leatherwear, shoes and accessories will be presented over cocktails.
First-timers in Milan this year will include Diesel Black Gold, Atsuchi Nakashima, the designer hosted by Giorgio Armani, Lucio Vanotti and Piccione, a brand from the new wave of Italian fashion.
As in last year’s show, a special section will be dedicated to young designers, in which 18 newcomers will be encouraged to show their collections for the first time.
Launched last year, the Fashion Hub Market for new brands of clothing and accessories both Italian and international will again be open in the UniCredit pavilion in Piazza Gae Aulenti, while the principal runways will be in the nearby Mall and in the Caryatid Hall of the Royal Palace.
The fashion week website will carry photos, videos and live streaming, as well as an hour-by-hour calendar of all events with helpful maps for their location. Fashionistas can also follow the week on the dedicated Twitter feed @cameramoda. And two giant screens for the public will carry live streaming in Via Croce Rossa and Piazza Gae Aulenti.
The national chamber of commerce for the fashion industry, CNMI, has also collaborated with JJMartin and LaDoubleJ to produce the Milan Fashion Week Survival Guide for journalists and international buyers to help them find everything they need in the city, from the tastiest espresso to the most comfortable armchair.