The 53rd edition of Milan’s annual furniture trade fair opens on Tuesday 8 April, together with its traditional, parallel “Fuorisalone” programme of spin-off events, which usually take place in central Milan (Tortona and Brera) away from the main part of the fair in central Milan.
Held in the fairground at Milano-Rho, the six-day event will be open for trade until the following Sunday, and for the general public on Saturday and Sunday, 12 and 13 April. Widely seen as a sort of dress rehearsal for Expo 2015, this year’s Salon is expected to attract 300,000 visitors from 160 countries to browse the stands of 2,400 exhibitors.
A second parallel initiative will be the SaloneSatellite, dedicated to 650 young creative designers, located inside the fairground. The SaloneSatellite was created in 1998 for the express purpose of bringing together, in the same time and place, the most promising young designers from all over the world with the most important business people and talent scouts gathered in Milan to visit or exhibit at the Salone.
The Satellite became an unparalleled observatory of young international creativity, claim the organisers: many of the pieces presented as prototypes in the 14 previous editions have gone into production, and many of the participating designers have become important figures in the system.
A free app is available free to download for iPhone, iPad and Android. It is designed to help visitors find easily the list of exhibitors (organized by event, pavilion and category), the location of the stands, floorplans inside the fairgrounds, the schedule of events and other information to facilitate a visit to the Salone, as well as many tips about the spin-off events.
Tickets for the general public cost €30 for one entry, €44 for two and €49 for a family pass (two adults, one under 18). Students are entitled to visit the Salone on both trade and public days. A reduced one-entry card for students costs €22.
Milan’s city-owned museums (Museo del Novecento, Museo Archeologico, Museo di Storia naturale, Musei del Castello Sforzesco, Palazzo Morando, Acquario civico, Galleria d’arte moderna and Museo del Risorgimento) will be open free of charge for the entire week, to encourage visitors to the trade fair to see more of Milan’s other attractions. City hall announced last week that the same initiative during last year’s Salone attracted well over 80,000 visitors, or three times the usual number.