Summer sales to start in Milan

Italy’s fashion capital to offer bargains.

Summer sales start in Milan and all Lombardy on Saturday 7 July, bringing fashionistas in swarms to the city’s fashion zone centred around Via Monte Napoleone.

Shopkeepers’ association Confcommercio estimates that families will spend an average of €227 on clothing and shoes, while individual shoppers will probably spend some €97.  The total value of summer sales purchases should reach some €3.5 bn.

Shops must keep goods on sale apart from those not included in the bargains, and must label them with the full price and the discount percentage. Optionally, they may also put the final, discounted price on the labels.

To quash any temptation to increase the “full” price before offering the goods in the sales, Milan municipal police regularly check and photograph shop windows and interiors in the weeks leading up to the summer spending spree.

Consumer associations like Altroconsumo remind shoppers that shopkeepers are still bound to replace defective items within two months, while they have the option to exchange items without defects if the customer requests a swap.  In either case, the till receipt or scontrino is essential for exchange or return, and since these are printed on thermal paper which fades over time, it is a good idea to photocopy them at once.