US student ambassadors for Expo

120 students coming to Milan

The non-profit organisation “Friends of the USA Pavilion Milano 2015”, in partnership with the University of Southern California Marshall School of Business, announced this week the selection of 120 American college students who will serve as on-the-ground ambassadors for the US pavilion at the next world's fair in Milan.

Through this programme – a partnership between the Friends group, selected by the US State Department to organize the US presence at Expo 2015, and the USC Marshall School of Business – two groups of student ambassadors will spend three months at the US pavilion from May to October 2015.

After completing online and onsite training, they will greet and interact with visitors including top government officials, corporate executives and other guests from around the globe. Student ambassadors will also staff cultural events and other US pavilion activities.

"The student ambassadors were selected based on their diverse backgrounds, strong language and communication skills, and their passion for solving one of the most important global issues of our time: feeding our planet," said Jerry Giaquinta, professor at USC Marshall Center for Management Communication, who is in charge of the selection and training process. "I am truly impressed by the level of knowledge and understanding that these students bring to the table and fully confident in their ability to represent our country at Expo 2015 in the best way possible."

The students come from 94 colleges and represent 34 states across America as their primary residence. They also possess robust language skills with the ability to speak 28 different languages including Italian, Arabic, French and Mandarin.

Friends of the USA Pavilion Milano 2015 will feature several student ambassadors on their website and through social media in the coming weeks. "The Student Ambassador Program is a great way to showcase the unique talents and diverse skillset of American students to the US pavilion visitors from around the world," said Doug Hickey, the Commissioner General for the pavilion. "The makeup of this year's student ambassadors is a true representation of the diversity and multiculturalism that defines American society. The student ambassadors will add tremendous value to our efforts focused on raising awareness around the importance of global food security for the future of our world."

With the theme "American Food 2.0: United to Feed the Planet", the US pavilion will showcase American innovation in addressing global food issues through a variety of exhibits and events during the six-month-long world's fair.

Friends of the USA Pavilion Milano 2015, a nonprofit organization, is a collaboration between the James Beard Foundation and the International Culinary Center in association with the American Chamber of Commerce in Italy, whose mission is to conceive, design, fundraise for, and produce the US pavilion and programs at Expo 2015 under the auspices of the US State Department. Current partners include GE, NUSSLI, Uvet, Brand USA, Microsoft, DuPont, Boeing, Illy, 3M, FleishmanHillard and Research Frontiers.

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