6 Sept. The fourth edition of the Vogue Fashion's Night Out (VFNO) has a full programme of different events highlighting global fashion and shopping. Around Milan’s fashion district (Via Montenapoleone, Via Manzoni, Via della Spiga, Corso Como) shops will be open from 19.00 to 23.30. Visitors have the chance to meet some important designers and buy some special limited edition VFNO items.
La Rinascente at Piazza Duomo is organising some exclusive make-up premieres and the sale of some limited edition products. Its Food Hall will offer a thematic menu dedicated to the Emilia Romagna region. The Biffi Boutique, located in Corso Genova 6, will present some emerging fashion designers, who won this year’s edition of the competition Who Is On Next? In Corso Vittorio Emanuele II 24/28 the perfume shop Sephora will throw an Eyebrows Party, where the secrets of a perfect make up will be revealed to the public, who will be able to benefit of free make up tests.
In Via della Spiga 30 and Corso Como 10 Lavazza, famous Italian manifacturer of toasted coffee, will sell iTierra, a series of limited edition cans (€12 each), designed by some of the most famous Italian fashion designers, including Marni, Missoni, Roberto Cavalli, Etro, Versace and Moschino. The proceeds will be donated to the population of coffee-producing countries, including Honduras, Peru, Columbia, Brazil, India and Tanzania.
For the series Hidden City Milan, participants will be able to take three very special nocturnal walks around Brera to discover its hidden secrets and architectural jewels (€10 per person, for bookings contact 347 3661174). This cultural initiative will offer a small break from the numerous cocktail parties and dj-sets, which will light up Milan that night.
Part of the proceeds of VFNO 2012 will be donated to the wounded populations of the Emilia Romagna Region.The Culture Councilor of Milan, Stefano Boeri, underlined that VFNO aims “to give a strong signal of our proximity to the population affected by the earthquake. "
Vogue Fashion's Night Out has been organised by the fashion magazine Vogue since 2009. On the same date the Vogue Fashion’s Night Out will take place contemporarily in England, France, United States, Germany, Spain, Russia, Mexico, Australia and Korea and will continue in Rome on 13 Sept and on 18 Sept in Florence.