Milan cinemas offer €3 tickets for four days

1-4 April. Special offer in Milan, Lombardy cinemas.

No, it’s not an April Fool prank. Scores of Italian cinemas, including many in Milan and other towns and cities in Lombardy, are offering tickets at the special price of €3 from Monday 1 to Thursday 4 April.

The initiative is a repeat of the successful Cinema Days campaigns of recent years by the national cinema industry association Anica and the ministry of culture to encourage fans to see what’s on at the movies.

The idea is to provide a line-up of quality films to satisfy the demands of every kind of audience, says Anica.

In Milan city, 21 major movie houses are taking part in the initiative, along with another 19 throughout the province.

To see what’s on and where, check the Cine-Days website, where you can select your comune and see which cinema is adhering, and then click to link directly to that cinema’s current movie programme.

The website also offers free registration for receiving email news about future programming.