Milan’s EICMA opens to public 8 November

8-11 Nov. Europe’s biggest motorcycle and bike event in Milan.

Motors are warming up for the 78th edition of EICMA – international exhibition of bicycles, motorcycles and accessories – which will be open to the public on Thursday 8 November after two days of activity reserved for trade and media only, under this year’s slogan “We see roads that don’t exist yet”.

Over 1,200 brands will be exhibiting their latest products, over half of them from abroad. There will be exhibits from 42 countries in over 100,000 sq.m. of six pavilions of the Rho fairground, with 15 per cent of the stands hosting new entries.

Among the eagerly awaited exhibits will be the E-Bike area for discovering and testing the most recent developments in environmentally sustainable biking, the Start-Up zone for innovation, the dedicated area for tourism on two wheels, and the Temporary Bikers Shop offering accessories, clothing and helmets, and the concessionaires’ area with vintage and used vehicles.

The external MotoLive area will show off national and international riders in racing, off-road, freestyle and acrobatic displays.

Italian highway police will also host a stand with demonstration of their equipment and plenty of advice for safe biking for adults and kids.

Prize-winning Italian brand Ducati will be present with a line-up of this season’s nine new models, including three completely new motorcycles, three new versions and a first-time enduro e-mtb. The three all-new models unveiled by Ducati in the run-up to EICMA were Panigale V4 R, Diavel 1260 and Hypermotard 950.

EICMA is open from 09.30 to 18.30, and additionally on Friday until 22.00. Entry costs €19 online, €23 at the gate; women admitted free on Friday.