13 May-30 July 2011. This exhibition entitled Ordinary Life displays a site specific macro-installation entitled Shopocalypse by the emerging Italian artist Gianfranco Pulitano.
This work, which was welcomed with a great success by the public and the critics, unifies sociology, architecture, new technologies and urban art.
Pulitano represents the metropolitan reality and the expansion of the contemporary metropolis.
He reproduces the so-called printed macro-circuits, a system of cables inside conduits, which are connected to small digital displays incorporated into colourful Plexiglas, which project moments of everyday life or of ordinary madness lived by animated signage pictograms, little black men spied at the supermarket or at the park.