19 March-31 July 2011. This exhibition pays homage to Klaus Zaugg (1937-1994) and displays his photographs of fashion and advertisement created between the 1950s and 1990s. On display are black and white negatives and prints of various formats created with diverse techniques such as Gelatin silver cibachrome, polaroid, dye transfers and prints on canvas.
His works are characterized by a particular attention for the abstract, surreal, metaphysical and fantastic such as testified by Klaustrofobia, a singular series of self portraits, which focus on his phantoms, and by the calendar created for Swatch, in which the watch is transformed and transfigured in diverse colourful forms.
After studying arts in Zurich, Switzerland, Zaugg opened a photographic studio in his home town Solothurn, where he started dealing with city views, daily life scenes and abstract experimentation on objects and graphic forms.
Zaugg moved to Italy in 1967, where he collaborated with the graphic designer and architect Franco Grignani, who deeply influenced his works. During this period Zaugg created various abstract images through several techniques, such as frames, line art reproductions, and overlays.
The beginning of his career as a fashion and advertising photographer dates back to the end of the 1960s, when he created advertising campaigns for important brands such as Alfa Romeo, Fiat, Peugeot, Alitalia, Black and Decker, Ferrero, Longines, Peroni, Perugina and Saiwa.
Contemporarily he focused his personal research on the female body and portrayed important personalities of the cinema and culture such as Erica Jong, Federico Fellini, Susanna Agnelli and Donald Sutherland. In the 1970s he worked on a reportage on the set of Casanova directed by Federico Fellini and collaborated with important architects and designers such as Gaetano Pesce.
Zaugg has been an important protagonist of the Milanese artistic scene and invented several new forms for commercials.